Select Page

Uses of VR in Online Marketing

Now that major companies including Facebook, Samsung, Sony, and Google have invested in VR, consumers have more access to the technology. VR is now mainstream and the “it girl” of a tech-driven, global marketplace. Whether or not companies see VR as the best marketing tactic has become irrelevant. Instead, companies will use VR to stay relevant in general. Companies do not want to fall behind competitors, who have incorporated VR technology as a marketing strategy. Therefore, most industries, including travel and porn, have started using VR for online marketing.

ContactLatest News

The Travel Industry

Using VR technology, customers can peruse destinations before making a purchase. While travel companies may expect to benefit from consumers going to a store location specifically to use VR to test out potential trips, who is to say that VR will prove any more effective than marketing people directly online? While the in-person VR marketing tactic may seem flawed because the technology is not as mainstream yet as a smartphone, let’s say, it doesn’t matter because there’s an overwhelming VR upswing in the marketing industry. Travel agencies do not want to miss the trend and fall behind.

Google most definitely played a part in the VR trend because of its Google Expeditions app, coupled with its release of the Daydream system. Arguably, the best way for travel agencies to market travel packages using VR technology lies in consumers buying mainstream VR headsets, i.e. the Daydream hardware, for recreation. Then, consumers do not need to go to the store to experience the luxury of previewing locations with virtual reality. Rather, consumers can just download the VR software and experience the locations at home.

Airlines use VR to sell plane tickets by showing customers new plane models. Not only will companies use VR to drive sales by introducing products virtually, but the virtual reality itself will sell. Explicitly, even some airlines now offer VR for inflight entertainment.

The Porn Industry

Projected market growth is the incentive for executives in the porn industry to invest in VR for online marketing. Despite any hang-ups, including a compatibility problem with major companies’ software, stakeholders within the industry will not let go of an opportunity to capitalize on market projections. For example, porn company owners may have to partner with major companies, such as Samsung and Sony, to distribute videos over the VR systems. Evidently, major players in the porn industry do not feel deterred by any challenges associated with the new VR technology because there’s no shortage of new VR porn videos.

Companies use VR as an online marketing strategy to inexplicitly convince consumers to buy porn, rather than watch it for free. In that way, companies will see a return on investment because viewers will pay more to have a virtual experience. Moreover, porn users will have to pay to download the relevant software. Porn stars including Karma RX have seemingly performed in VR porn videos as a means to gain popularity. Meanwhile, industry leaders use VR online marketing to boost SEO. For example, copywriters will create content regarding VR which will make the company seem relevant, and Google’s algorithm take stock.

Companies market VR as a heightened experience because the VR user will have a perspective view as the person having sex with the porn-star in the video. Even adult-toy companies have invested in products that pair with virtual porn videos because of a projected high demand. Once more people start to buy VR headsets for home, the more a porn company will reap the benefits of having VR compatible videos to sell.